UGA, take note and follow the leader!
The school is selling discounted bicycles to students and faculty, adding bike lanes to campus roads and stocking bikes that can be borrowed for free.
The university is pushing its $250,000 "Bike Emory" initiative, launched a year ago, in hopes of convincing students and faculty that the eco-friendly bikes are a better alternative to their four-wheeled, gas-guzzling counterparts.
Cycling already has a foothold at many colleges, where hefty parking fees, sprawling campuses and limited roads make it tough to travel. Still, most students are reluctant to leave their cars parked.
"They're using them to drive from residence halls to class, which is a two- or three-block commute," said Ric Damm, an administrator and cycling coach at Ripon College, which is giving away $300 bikes to freshmen who leave their cars at home. "We thought, 'How can we provide an incentive to get them out of that behavior?"'